Thursday, 30 March 2017

Importance of Social Bookmarking in Link Building and SEO

By Beth McClure
Social bookmarking was first thought of in April of 1996, with the launch of the very first social bookmark, itList.com. From that point on, the business began to grow, and social bookmarking became known for building relevant links, bringing in quality traffic and new customers.

Definitely these social bookmarking websites have a lot of effect in SEO. It'll help your website for better crawling and indexing. Although these are “no follow” links but the links from trusted and authorized site will help you to increase your website's Trust flow. The concept of social bookmarking can be compared to personal bookmarks, or favorite lists. These networks allow people to add links they like, not just their own. Social bookmarking can be used by anyone, but is generally utilized for business to business information, or business to consumer information.

Importance of Social Bookmarking
When a link is ready to be put into a social bookmarking network, it is first tagged or submitted to a social bookmarking website. It is tagged with three keywords that are optimized on the website, and then a description of the website is added. From that point on, it can be searched through the keywords on the network.

Since social bookmarking tools are accessed on the web or via a web-based application, this means you can save a new bookmark using one device, access your account on another device and see everything you added or updated from your other device. As long as you're signed into your social bookmarking account, you'll have the most recently updated version of all your bookmarks and other customizable information.

How Does Social Bookmarking Affect Your Rank?

Regularly building social bookmarks increases your domain authority, which makes it easier for you to rank for keywords relevant to your business and industry. However, there are several qualities of social bookmarks that go into determining how much of an authority boost your website gets from them.

Accelerated Website Indexing

Adding social bookmarks to the web, which help direct Google’s bots in the right direction, accelerates this process of indexation, which means your content gets found faster and will rank sooner than if you had no bookmarks.

Improved Social Signals

Social bookmarks also count as social signals, which Google uses to determine how popular your brand is among the public. For example, if you have a piece of content that is shared on Facebook 1,000 times; it’s going to increase your domain authority. Social bookmarks work the same way; if you have a history of producing content that results in a high number of shares, likes, or interest, you’ll receive a boost in authority and rank.

Higher-Authority Backlinks

Social bookmarks usually feature a link back to the original website

Referral Traffic

Social bookmarking will incidentally increase the total amount of traffic to your website via referrals. Successful social bookmarking strategies can drive thousands of new visitors every month.
The process of social bookmarking has a handful of best practices that must be followed if you want to see great results.

Look for quality. Authority matters. High-authority passes a correspondingly high amount of authority. Low-authority social bookmarking websites could actively damage your domain authority and reduce your rank.

Don’t skimp on your profiles. Each social bookmarking website will give you the chance to claim a profile and fill out information about yourself. Don’t ever leave a field unfilled! The more information you fill in, and the more consistent you are with it across the web, the better indexed your website will be with Google.

Engage with others. Social bookmarking is much like social media marketing. If you want to be successful, your best bet is to build a community. Start engaging with other users of your core social bookmarking platforms, and give back to the community whenever you can.

Stay active. It’s not enough to submit a handful of links and be done with it. Social bookmarking is best implemented as a recurring, long-term strategy. Make it a point to build new social bookmarks on at least a weekly basis, and don’t abandon any of your profiles.
What Websites Are Known Social Bookmarks?

There are many websites out there that are known as social bookmarking websites, or define social bookmarking. These websites are meant strictly to list these links and make them searchable. Some of these websites are private and you have to pay a fee to search through them, but others are free for anyone to use, obviously looking for regular people to use them. Some of these social bookmarking websites are:

  • Technorati.com – A blog and business social bookmarking website
  • Del.icio.us – A popular social bookmarking service that is the most famous
  • Yahoo Bookmarks – A bookmarking service hosted by Yahoo.com as one of their many services
  • Google Bookmarks – Another bookmarking service hosted by Google.com and intended for normal people as well as businesses to use.

Keep a close eye on your organic search traffic as well as your referrals traffic, and take note of which social bookmarking platforms tend to enable your content to perform its best.

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